Suicide prevention awareness

Over the last few years, Shetland has had between 1 and 7 suicides per year. Every loss is is a tragedy to individuals, families and communities.

If you are suicidal or are worried about someone then please click here for further information.

2015 Campaign Image

We work alongside Choose Life and local partner organisations to promote the 'Read between the lines' campaign and encourage the involvement of the whole community in suicide prevention.  In 2015 we promoted our Let's talk about suicide prevention roadshow from 7th to 12th September - 'There's no shame in saying I'm not fine and it's okay to ask for help'.

2015 statistics:

  • Media coverage x 3.  Potential reach of 10,000+
  • 26 social media/website posts. Highest reach – 8,000+
  • Website had 652 users during the week, 85% new visitors
  • 9 Grubby Huts delivered during week.  Total number of conversations with men – 54
  • Total number of conversations estimated in the region of 150 (including dream team event)
  • 3 educational talks delivered to pupils in Unst, Yell & Brae
  • Over 170 miles travelled
  • Over 1000 leaflets handed out
  • Over 100 website wristbands handed out

During the week we also launched Grubby Huts.  Click here to find out more or to book a visit to your workplace.

Suicide Prevention Awareness Week 2015 was again a humbling experience and throughout the week there were so many moments when staff felt privileged to talk about suicide prevention awareness with so many people in our community.

Previous suicide prevention awareness initiatives

In 2014 we promoted 'Stop saying I'm fine if you're not'.  We toured from unst to Sumburgh in a pickup which was kindly provided by Jim's Garage Toyota.  We reached in excess of 3,000 individuals online, held over 100 face to face conversations and visited all country shops in Shetland as well as targeted male industry workplaces.

In 2013 we ran a small Roadshow called 'Let's talk about suicide prevention' which provided an important opportunity for members of the public to talk about what they thought would make a difference in Shetland to suicide prevention.  The findings were collated and shared at a professionals event and since then we have been working alongside Karen Smith, the Choose Life Co-ordinator, to feed the findings into the rural suicide planning action plan.  We will publish that document here in the autumn, once it has been approved locally.

Our Team Leader has been trained to deliver safeTALK training.  The course is a half-day day (3.5 hours) accredited training course that will help participants understand how they can make a difference.  Find out more here.

The local NHS Health Improvement Team organise and deliver training on suicide prevention locally, which includes safeTALK and ASIST (Applied suicide Intervention Skills Training).  Find out more here.


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Support Service

Mind Your Head are keen to launch a new support service in Shetland. Find out more about our plans here.

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